Using Intent Data With The Meta Integration

Using Intent Data With The Meta Integration

By integrating Pearl Diver Intent data with Meta, businesses can automatically sync their Intent Audiences with Meta ad accounts. This allows you to seamlessly create and manage ad campaigns on Meta using daily up-to-date Intent data.

Prerequisites

Before configuring the Meta integration, ensure the following are in place:
  1. Meta Ad Account: You must have an active Meta Ad account set up in a business portfolio with all the minimum setup completed.
  2. You have met with our team and set up an "Intent Audience"

Step 1: Enable Meta Integration


Step 2: Inform Support

Let our team know by emailing support@blackpearl.com that you have an "Intent Audience" already and have now completed setting up your Meta account and we can begin automatically updating your Custom Audience with the same name as your Intent Audience in your Meta ad account.

This will up date each day around 2.30pm EST.

How this looks in Meta

In Meta, under your Audiences you will see a Custom Audience for each Intent Audience automated. Below is an example.
Data will import daily and may take a few hours to complete the matching process. After 28 days old data is automatically removed from the Audience to ensure only the most relevant contacts remain.

    • Related Articles

    • Intent Audience Data

      The Pearl Diver Intent Feature allows you to identify, segment, and prioritize prospects based on their intent data. This guide will help you understand how to use the Intent Feature to improve audience targeting and align with your sales and ...

    • Configure your Meta Integration with Pearl Diver

      By integrating Pearl Diver with Meta, businesses can leverage Pearl Diver’s lead intelligence to automatically enrich Meta ad accounts with detailed data insights. This allows sales and marketing teams to better segment their leads, prioritize ...

    • How to Troubleshoot Meta Integrations in Pearl Diver

      When using Meta integrations in Pearl Diver, you might run into a few common errors. Don’t worry - they’re easy to fix! Here's a step-by-step guide to resolving each one. Read more about our Meta Integration -Intent here. #200 Permission Error What ...

    • Using the new Actions page

      We're rolling out a new and improved Actions Page designed to make managing integrations and audience settings easier and more intuitive. This update gives users more flexibility and control, creating a smoother experience that helps them get the ...

    • Configure your Google Ads Integration with Pearl Diver for on-site data

      The Pearl Diver Google Ads integration is designed specifically for on-site website visitor data. This integration allows you to automatically: Connect a Pearl diver audiences to a Google ad account Audience. Sync web visitors from Pearl diver to ...