Using Intent Data With The Google Ads Integration

Using Intent Data With The Google Ads Integration

By integrating Pearl Diver Intent data with Google Ads, businesses can automatically sync their Intent Audiences with Google Ads accounts. This allows you to seamlessly create and manage ad campaigns on Google Ads using daily up-to-date Intent data.

Prerequisites

Before configuring the Google Ads integration, ensure the following are in place:
  1. Google Ads Account: You must have an active Google Ads account set up in a business portfolio with all the minimum setup completed.
  2. You have met with our team and set up an "Intent Audience"

Step 1: Enable Google Ads Integration


Step 2: Inform Support

Let our team know by emailing support@blackpearl.com that you have an "Intent Audience" already and have now completed setting up your Google Ads account and we can begin automatically updating your Custom Audience with the same name as your Intent Audience in your Google Ads account.

This will up date each day around 2.30pm EST.

How this looks in Google Ads

In Google Ads, under your Audiences you will see a Custom Audience for each Intent Audience automated. Below is an example.
Data will import daily and may take a few hours to complete the matching process, it then can take a few days for the contacts to be seen on the platforms Google Ads displays their adverts.
Old data is automatically removed from the Audience to ensure only the most relevant contacts remain.

Q: Can I use Pearl Diver intent data to create audiences in Google Ads, given their rules about third-party data? 

A: Yes. Pearl Diver provides second-party data via a direct connection to Google Ads platform, not third-party data. This means the data is sourced with full consent from trusted partners, making it compliant with Google’s requirements for audience creation. 
  
If you'd like more detail, just let us know — we're happy to explain further. 

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