Configure your Meta Integration with Pearl Diver
By integrating Pearl Diver with Meta, businesses can leverage Pearl Diver’s lead intelligence to automatically enrich Meta ad accounts with detailed data insights. This allows sales and marketing teams to better segment their leads, prioritize high-value prospects, and create highly personalized outreach based on behavior and intent data, driving more effective engagement and improving conversion rates.
Prerequisites
Before configuring the Meta integration, ensure the following are in place:
- Meta Ad Account: You must have an active Meta Ad account set up.
- Ensure at least one Pearl Diver Audience is created: Ensure you have created the audience filter for the data you would like to send through the Meta integration and set the Action as Meta.
Step 1: Enable Meta Integration
- Go to your Dashboard: Log in to your Pearl Diver account and navigate to the Dashboard.
- Under Actions, favorite and select the Meta option.
- Click the "Enable" toggle: This will initiate the process to set up the integration.
- Click “Authorize”: A prompt will appear to authorize the integration.
Step 2. Authorize Meta Integration
- A new window will open where you can authorize the Meta integration.
- Log into the Meta account you would like to use to authorize Pearl Diver. The account you choose must have access to the ad account you want Pearl Diver to upload your contact data to. Press the “Continue as…” button.
- Select the desired option for pages you want Pearl Diver to upload data. Press “Continue”.
- Select the desired option for the business you want Pearl Diver to upload data. It must hold the ad account to which you want us to upload data. Press “Continue”.
- You will then be shown a review page of your chosen settings. Press “Save”
- You will then be shown a confirmation page. Press “Got it
- You will see a Pearl Diver confirmation screen. Please close this tab.
- Once you have closed the Authorization Successful tab, the dashboard page will retrieve a list of the ad accounts your chosen Meta account has access to. Select the ad account you would like us to upload your contact data to and press the “Select Account” button.
- You have successfully integrated your Meta account with Pearl Diver! Now connect your desired audience (or audiences) to Meta and watch the data flow.
How the Pearl Diver data will be displayed in Meta'sinterface?
For privacy reasons Meta only accepts uploads of SHA256 hashed emails. This means that the audience in meta contains no identifying information about your individual contacts.
- Click the Audiences button in the sidebar of the Meta ad manager on the side menu
- The Pearl Diver audience list will be present in the list of all audiences.
- Click the Pearl Diver audience to see information about the audience and the way it is being used. Navigate to the History tab to verify the records synced from Pearl Diver
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