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Using Intent Data With The Meta Integration

By integrating Pearl Diver Intent data with Meta, businesses can automatically sync their Intent Audiences with Meta ad accounts. This allows you to seamlessly create and manage ad campaigns on Meta using daily up-to-date Intent data.

Prerequisites

Before configuring the Meta integration, ensure the following are in place:
  1. Meta Ad Account: You must have an active Meta Ad account set up in a business portfolio with all the minimum setup completed.
  2. You have met with our team and set up an "Intent Audience"

Step 1: Enable Meta Integration


Step 2: Inform Support

Let our team know by emailing support@blackpearl.com that you have an "Intent Audience" already and have now completed setting up your Meta account and we can begin automatically updating your Custom Audience with the same name as your Intent Audience in your Meta ad account.

This will up date each day around 2.30pm EST.

How this looks in Meta

In Meta, under your Audiences you will see a Custom Audience for each Intent Audience automated. Below is an example.
Data will import daily and may take a few hours to complete the matching process. After 28 days old data is automatically removed from the Audience to ensure only the most relevant contacts remain.