---
title: Template Report Overview
description: Black Pearl Mail Knowledge Base
---

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1. [Black Pearl Mail Knowledge Base](https://help.blackpearl.com/?hsLang=en)
2. [Templates](https://help.blackpearl.com/templates?hsLang=en)

# Template Report Overview

The  **Template** analytics report is where you can review clicks, click-thru rate, and click to open rate of the specific template you are reviewing. 

 

You can access the report via Templates -\> selecting the desired report -\> See Report

![](https://desk.zoho.com/DocsDisplay?zgId=695422953&mode=inline&blockId=bauvmc070408713d14a4689342483df48dedc)

 

 

Below is an example of what the report looks like:

![](https://desk.zoho.com/DocsDisplay?zgId=695422953&mode=inline&blockId=bauvm0943a7bda38f4c0394aadc46b7d7cb7b)

 

 What do these numbers tell me?

**Emails sent** - Total email sent with this template applied.

**Unique clicks** - The number of times a single recipient clicked at least one element in your email

**Total clicks** - The sum of all clicks recorded from banners, social icons and email body.

 

**Average CTR** -  In internet marketing, CTR stands for click-thru rate: a metric that measures the number of clicks from your emails by your *total sent*.

 

**Average CTOR**  - In internet marketing, CTOR stands for click to open rate: a metric that measures the number of clicks from your emails divided by your *total opens*.

 

**Please note - analytics will only populate for Templates that have been used within the last 30 days.**  ![](https://help.blackpearl.com/hubfs/Knowledge%20Base%20Import/info-Sep-29-2025-01-27-40-0234-AM.png)

 

 

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