Configure your Active Campaign Integration with Pearl Diver

Configure your Active Campaign Integration with Pearl Diver

By integrating Pearl Diver with Active Campaign, businesses can leverage Pearl Diver’s lead intelligence to automatically segment and target high-value prospects. This enables them to run highly personalized email marketing campaigns and retarget visitors based on behavior and intent data collected on their website.
Info
Active Campaign Integration: Synced records will be automatically added to Contacts with a tag ‘From Pearl Diver’.

Prerequisites

Before you start configuring a Active Campaign, make sure you have the following:
  1. Active Campaign Account
  2. Ensure at least one Pearl Diver Audience is created: Ensure you have created the audience filter for the data you would like to send through the Active Campaign integration

Step 1. Obtain API Keys

  2. Log in to your Active Campaign account.
  3. Go to the Settings section.
  4. Click on the Developer tab.
  5. Copy your API URL and API key.

Step 2: Enable Active Campaign  Integration

  1. Log in to your Pearl Diver account and navigate to the Dashboard.
  2. Click “Actions”
  3. Select the Active Campaign
  4. Click the "Enable" toggle: This will initiate the process to set up the integration.

Step 3. Fill the details in the pop up

  1. Paste the API URL and API key
  2. Click “Authorize”

What Data Fields from Pearl Diver are default mapped with Active Campaign

Default fields will be automatically mapped in Active Campaign. Please note, it is possible to create your own integration and create custom mapping via our Zapier Integration or REST API.

Pearl Diver
Active Campaign
First name
FNAME
Last name
LNAME
Email address
Email
Phone*
PHONE
Job Title
Job Title
*first non-empty of company, personal, mobile, direct phone numbers respectively 

How the Pearl Diver data will be displayed in Active Campaign’s interface?

To view the synced contacts in Active Campaign, select ‘Contacts’ from Active Campaign Dashboard

The user will be taken to below screen with all synced contacts

And to filter out the contacts synced from Pearl Diver, Tags can be used. Select ‘Tags’ in Contacts section as below

The contacts from Pearl Diver comes with the tag ‘From Pearl Diver’ which can be used for further filtering while creating a segment/campaign.

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