Configure your ActiveCampaign Integration with Pearl Diver

By integrating Pearl Diver with ActiveCampaign, businesses can leverage Pearl Diver’s lead intelligence to automatically segment and target high-value prospects. This enables them to run highly personalized email marketing campaigns and retarget visitors based on behavior and intent data collected on their website.

ActiveCampaign Integration: Synced records will be automatically added to Contacts with a tag ‘From Pearl Diver’.

Prerequisites

Before you start configuring a ActiveCampaign, make sure you have the following:

1. ActiveCampaign Account
   
2. Ensure at least one Pearl Diver Audience is created: Ensure you have created the audience filter for the data you would like to send through the ActiveCampaign integration

Step 1. Obtain API Keys

2. Log in to your ActiveCampaign account.
3. Go to the Settings section.
4. Click on the Developer tab.
5. Copy your API URL and API key.
   
   

Step 2: Enable ActiveCampaign  Integration

1. Log in to your Pearl Diver account and navigate to the Dashboard.
   
2. Click “Actions”
   
3. Select the ActiveCampaign
   
4. Click the "Enable" toggle: This will initiate the process to set up the integration.
   
   

Step 3. Fill the details in the pop up

1. Paste the API URL and API key
2. Click “Authorize”
   
   

What Data Fields from Pearl Diver are default mapped with ActiveCampaign

Default fields will be automatically mapped in ActiveCampaign. Please note, all other Pearl Diver data fields will require custom mapping. which requires development assistance at this stage.  Please reach out to our support team via support@blackpearl.com for more information.

Pearl Diver	ActiveCampaign
First name	FNAME
Last name	LNAME
Email address	Email
Phone*	PHONE
Job Title	Job Title

*first non-empty of company, personal, mobile, direct phone numbers respectively 

How the Pearl Diver data will be displayed in ActiveCampaign’s interface?

To view the synced contacts in ActiveCampaign, select ‘Contacts’ from ActiveCampaign Dashboard

The user will be taken to below screen with all synced contacts

And to filter out the contacts synced from Pearl Diver, Tags can be used. Select ‘Tags’ in Contacts section as below

The contacts from Pearl Diver comes with the tag ‘From Pearl Diver’ which can be used for further filtering while creating a segment/campaign.

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