Prerequisites
Before you start configuring a Active Campaign, make sure you have the following:
Active Campaign Account
Ensure at least one Pearl Diver Audience is created: Ensure you have created the audience filter for the data you would like to send through the Active Campaign integration
Step 1. Obtain API Keys
- Log in to your Active Campaign account.
- Go to the Settings section.
- Click on the Developer tab.
- Copy your API URL and API key.

Step 2: Enable Active Campaign Integration
Log in to your Pearl Diver account and navigate to the Dashboard.
Click “Actions”
Select the Active Campaign
Click the "Enable" toggle: This will initiate the process to set up the integration.

Step 3. Fill the details in the pop up
- Paste the API URL and API key
- Click “Authorize”

What Data Fields from Pearl Diver are default mapped with Active Campaign
Default fields will be automatically mapped in Active Campaign. Please note, it is possible to create your own integration and create custom mapping via our Zapier Integration or REST API.
Pearl Diver | Active Campaign |
First name | FNAME |
Last name | LNAME |
Email address | Email |
Phone* | PHONE |
Job Title | |
*first non-empty of company, personal, mobile, direct phone numbers respectively
How the Pearl Diver data will be displayed in Active Campaign’s interface?
To view the synced contacts in Active Campaign, select ‘Contacts’ from Active Campaign Dashboard
And to filter out the contacts synced from Pearl Diver, Tags can be used. Select ‘Tags’ in Contacts section as below
The contacts from Pearl Diver comes with the tag ‘From Pearl Diver’ which can be used for further filtering while creating a segment/campaign.